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This web site rwharperroofing.com had the following in the web site, "Richmond Roofing Contractor and Sheet Metal Fabricator." Our analyzers noticed that the webpage stated " Harper and Son has been helping customers in Richmond and throughout Central Virginia with all of their roofing needs." The Website also said " We work with home owners, businesses and small and mid-size contractors, addressing everything from roof maintenance and roof repairs to new roof construction. In addition to residential roofing. RW Harper and Son provides custom gutters, and we have a full service, in-house sheet metal fabrication shop." The website's header had roofing richmond va as the most important optimized keyword. It is followed by roofing, re-roofing, and roof repair which isn't as highly ranked as roofing richmond va. The next words rwharperroofing.com used was roof maintenance. roof replacement was included but will not be understood by search crawlers.